In this episode we’re joined by Sean Berthiaume, a co-owner of Vinnie’s Pizzeria in Williamsburg. You may know Vinnie’s even if you’ve never grabbed a slice. It’s the pizza joint with the viral trash can that has Tom Hanks on it. While creativity was always part of their DNA, the pandemic pushed Sean and his co-owners in new directions to keep their business alive.

We also hear from Zheni, who lost her job at the start of the pandemic and became a street vendor in the neighborhood of Corona in Queens. Many with no papers or work permits turned to street vending just as she had as a way to survive.

A year in the pandemic life of a NYC pizza parlour:

Knight-Lenfest Local News Transformation Fund announces support for URL Media:

Epicenter-NYC membership:

Our intro music:

This episode was brought to you by McKinsey & Company. The Shortlist is McKinsey’s weekly curated sampling of need to know stories about work, the economy, and culture:

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